Build the brand your business has already earned.
The business is running, the sales are coming, but the brand you built one piece at a time isn’t working anymore. You’re ready to think about your brand as the creative eco-system it is.
Hey!
I’m Chelsea.
I work at the intersection of analytics, strategy, and creative.
I’m a Fractional Brand Strategist who gives small businesses access to the kind of strategic creative thinking that's usually reserved for boardrooms with big budgets.
I help founders turn brand uncertainty into intentional, data-backed direction.
Data & Analytics
Most businesses are sitting on a gold mine of data… that they're not using.
I dig into your analytics across your marketing channels to figure out what's actually resonating with your audience and what's quietly underperforming.
The goal is to stop making creative decisions based on gut feeling alone, and start making them cold, hard data. I help you make the marketing plan with that info.
Brand Strategy
Your branding is not a strategy. How you talk about your business is.
It's your positioning, your messaging, your voice, your audience… and whether all of those things are actually consistent and working together.
I help you get clear on who you are, who you're for, and how to communicate that in a way that makes the right people stop and pay attention.
Creative & Marketing
I come in as a senior creative partner to investigate your entire brand system.
I’ll look at your branding, design, photography, content, etc. and assess what's working, what's missing, and what needs to change.
Think of it as having someone in your corner who can see the whole picture and make sure everything you put out is pulling in the same direction.
29% of businesses say brand awareness campaigns are what delivers the highest ROI.*
Memorable branding gets you taken seriously.
Clear, impactful messaging
converts to sales.
Utilizing data helps people remember the brand.
*Via HubSpot
Get started with an Audit.
Not sure where your brand is falling short? An audit gives you a clear, honest picture of what's working, what isn't, and exactly what to fix first. It's the fastest way to go from "something feels off" to "here's what to do about it."
The Snapshot Audit
A high-level review of your brand, website, and top analytics, with a Brand Report Card, findings walkthrough, and prioritized action plan (delivered in two weeks or less). This is the fastest way to find out where you stand and what to update first.
The Intensive Audit
A comprehensive review of 240+ data points across your entire brand ecosystem: design, messaging, website, social, email, marketing materials, analytics, and your top competitors. You'll walk away with the full picture and a completely built-out roadmap that's ready to use from day one.
Coming Soon
“She has this incredible gift for making data feel less overwhelming”
“I never realized how much I was leaving on the table until Chelsea started pulling performance reports from my website and newsletter. She has this incredible gift for making data feel less overwhelming and actually useful. She breaks it down in a way that's easy to digest and actually understand. She also helped me build out newsletter flows that just work, without me having to think about them. She's the kind of person who genuinely cares about you and your business, and it shows in everything she does.”
- Chanda
Vidas Wax Works, current client
“She goes beyond creative work; she invests in the people behind it”
“Chelsea’s unique strength lies in her ability to see potential where others see uncertainty. When I had a small business idea, she didn’t just help me brand it–she helped me believe in it. From naming and core values to strategy and execution, she was instrumental in turning an idea into a tangible, successful reality. She goes beyond simply delivering creative work; she invests in the people behind it, ensuring their vision stands out in a crowded market. For anyone seeking a strategic creative partner who is as invested in their success as they are, Chelsea is the person to call.”
- Andi
Andi Adams Coaching, past client
“She has brought my vision to life in a way that no one else could”
“I've worked with Chelsea on multiple projects, and she truly is the best of the best. She has an incredible ability to take my ideas and translate them into assets that perfectly capture what I was thinking and trying to achieve. She has brought my vision to life in a way that no one else could—and did I mention that she's incredibly easy and fun to work with? If you have a chance to partner with her, take it."
- Deanna
Everwrite & Season of Stuck Podcast, past client
Get in Touch
Have a question, a project in mind, or just want to see if we'd be a good fit? Reach out and I'll get back to you within 1-2 business days.
Ready to talk now?
Let’s yap for 15 minutes about what you’re looking for.
Join the fam.
You’ll only hear from me when I have something exciting to share - like a new service, a waitlist opening, an announcement, etc. Aside from that, I’m not trying to clog up your inbox.